IMPACT Group gave me the opportunity to expand my skills beyond a graphic/web designer. I researched the buyer’s journey for our Women In Leadership program, and developed a new plan based on redesigned buyer personas. Once that was complete we began an entire year-long content plan that focused on moving them through a funnel to allow us to pitch them on our Women In Leadership program. This funnel included in-bound & out-bound marketing pieces, not limited to, email blasts, eBooks, webinars, social media, PowerPoints, workbooks, blogs & ads. It was an amazing experience that also included me getting the opportunity to write a blog on women that became our most visited blog within the first week of posting. Please feel free to check that out here. This was a great experience that allowed me to grow so much as a member of the Marketing Team.