Siser wanted a wireframe that was more exciting than their existing template and positioned them to better compete with brands like EPSON. Their main goal was to communicate to the customer that they could make Heat Transfer Vinyl in an "easy-to-consume" way. My main goal was to make the information accessible and fluid so that the customer would know when they were moving into a new section of the website. One challenge with this project was around the company colors. Red can be hard to look at on a website if used improperly, so I made sure to strategically use the color when it mattered most.