YPD engages, educates & establishes Jewish leaders in their 20s & 30s. In order to attract members, I designed the logo to be attractive to that age group as well as compliment The Jewish Federation of St. Louis' branding since they are an organization that is also a part of JFed. While an icon was originally considered, it was revised with the consideration that the logo would need to stand on its own so the organization could market through social media platforms easier.