Glik’s Branding
Whatever it is, the way you present your company online makes all the difference.
When I started at Glik’s there was no dedicated Creative Team. Working directly with the Executive Team, I reworked job titles, job descriptions, and my team’s structures. I also created an approvals process, taught non-creatives Photoshop and Canva, as well as implemented processes to make the website cohesive and more appealing to customers. These new standards led to higher-quality content throughout the Creative and Marketing Teams.
I worked with the Creative Team to decide on a photo preset that would work for Glik’s image. I implemented font standards, as well as wrote up a Font Guidelines booklet for the team members with limited creative experience. I gave interactive tutorials to the 70 stores, each of whom runs their own social media accounts, so they could also align with our brand vision. These changes were implemented across all marketing platforms including email, photography, direct mail, environmental graphics, social ads, social posts, website layouts, and product photography.
Once these changes were complete, we began to hear feedback from brands such as Carhartt, Dr. Marten, Birkenstock, and Blowfish that Glik's was a great example of how to promote their products.
